"The time was waiting for me.
I wish I had been born into this world."
by Gabrielle Coco Chanel
(Gabrielle Coco Chanel)
In recent years, Chanel has gained popularity among the younger generation, including influencers and K-POP idols.
Among them, Chanel jackets have captivated fashion icons regardless of gender.
It has been over 100 years since Coco Chanel designed the Chanel suit.
In this issue of QOO's Spotlight , we take a look at the behind-the-scenes story of the Chanel suit, which continues to be loved throughout the ages.
During World War I, women began to replace men in various jobs.
At that time, the clothes that women wore on a daily basis were uncomfortable, such as corsets that tightened their waists and multi-layered skirts.
When Coco Chanel saw women working in stiff attire, she suggested using jersey material.
This new style brought a breath of fresh air to women's fashion. 
"Women have the right to wear comfortable and elegant clothing"
by Gabrielle Coco Chanel
(Gabrielle Coco Chanel)
after that,
Inspired by the attire of British gentlemen, the collection features a collarless jacket and slim knee-length skirt made of tweed.
Tweed was originally a hard and heavy material, but we made it lighter.
Ease of movement and elegance.
It has evolved even further.
Coco Chanel's policy
"Women's independence and freedom" was adopted by men's suit styles,
Evolving into a new form. 
Coco Chanel shattered stereotypes of femininity
A pioneer and a true game changer .
▲Chanel suits remain iconic throughout the ages.
Throughout her life, Coco Chanel
"A free and independent woman who is not bound by old values"
He proposed a way of life.
Her values are expressed through various items.
Be sure to check out the article below.
A timeless icon,
The story behind the classic bag
Live freely without being bound by time!
The story behind Premier watches
For women who cannot wear jewelry
Born costume jewelry
Wearing a Chanel suit is
It's not just about wearing expensive clothes,
It's the very essence of wearing Coco Chanel's values.
Created by pioneers who pioneered the times,
The charm of the Chanel suit, which has now become a timeless classic,
Why not give it a try?
