Gucci is a brand that everyone knows, even if they're not particularly familiar with luxury goods.
We take a look at the surprising behind-the-scenes story of this Italian fashion house, which is celebrating its 103rd anniversary this year!
Q.
The founder of Gucci
What was Guccio Gucci's previous job?
A.
Hotel staff
As a young man, he worked at the famous Savoy Hotel in London.
Among the hotels owned by wealthy clients and upper class people,
His frequent encounters with luxury travel bags and horse tack led him to start Gucci.
Q.
Who created the current GG logo?
A.
Aldo Gucci, son of the founder
The first logo was a simple one, not particularly stylish.
The "GG" logo was created, taken from the initials of Guccio Gucci.
Since the 1960s, it has been adopted as a symbol of the brand.
It has now become established as Gucci's identity,
It has become recognized worldwide. 
Q.
Where does Gucci's iconic red and green web stripes come from?
A.
It is placed under the saddle used in traditional horse tack.
From the design of the part called "Greedle"
What it comes from.
This is a remnant of the brand's time as a manufacturer of luxury saddlery and leather goods, as it initially targeted wealthy and upper class customers.
Q.
Why did Gucci use bamboo handles on its bamboo bags?
A.
The reason for this was a shortage of materials at the time.
Due to shortages of supplies after World War II,
Craftsmen were looking for alternative materials.
The name "Bamboo" was chosen because it incorporates bamboo, a material commonly used in Japanese and Asian cultures.
Q.
The Gucci family is run by Kering,
It used to be a family business.
Why is it no longer a family business?
A.
Power struggles between family members and conflicts over management rights,
Furthermore, it stems from internal conflicts within the family business.
Power struggles, betrayals, and even assassinations ensue.
Due to the complicated family relationships that have developed, he will lose control of the business.
These stories were made into a film in 2021 called "House of Gucci."
