NOW AND THEN: Reissued designer bags part 1

NOW AND THEN :復刻されたブランドバッグ part1

Due to the recent trend towards sustainability, the boom in vintage bags has become a reality.
The vintage boom is accelerating as leading luxury brands are reissuing iconic bags from the past.




"GUCCI BAMBOO 1947"



THEN
(1947)

-After the end of World War II, there was a shortage of materials,
A unique design made from Japanese bamboo.

The texture and finish of the leather at that time
Something that is difficult to achieve with current technology.

NOW
(Reprinted in 2020)


- Comes with two types of straps to meet modern needs.

・Features leather texture and finish using the latest technology,
Improved durability and beauty.


"GUCCI DIANA"


THEN
(1991)

-A bag that was famously used by Princess Diana.

- She deliberately chose to wear a large bag, the complete opposite of the mini handbags that were an essential part of the royal family's fashion at the time, to express her complete separation from the British royal family and her own freedom.



NOW
(Reprinted in 2021)

- A leather belt has been added to the bamboo handle to protect the handle and as part of the design.

- A wider range of colours and materials available.
Exotic leathers were also used.

- The design of the metal fittings and logo is more modern.

"GUCCI JACKIE 1961"


THEN
(early 1961)

It became famous after being used by former First Lady of the United States, Jacqueline Kennedy.
He was nicknamed "Jackie."

A one-shoulder bag with a simple color palette and minimalist design.

-Features a piston lock closure.




NOW
(Reprinted in 2020)

- Minor adjustments have been made to the size and shape.

-A wide range of colors and materials available.

- Comes with an adjustable and removable trap.

-Limited edition and collaboration models are also available.


"DIOR SADDLE BAG"


THEN
(1999)

-An iconic bag from the time when John Galliano was the designer.

・Not only canvas,
There were gorgeous designs and a variety of colors, featuring beads, embroidery, and other materials.







NOW
(Reprinted in 2018)

-New strap included.

- Many calm, neutral colors are available.
In the past, it was thought of as pairing with casual clothing, but now it has a more elegant and refined image.





"FENDI MAMMA BAGUETTE"


THEN
(1997)

-One size only.

・There was no explosive reaction at the time of release,
It became a trend after the main character Carrie wore it in the American TV drama "Sex and the City."


NOW
(Reprinted in 2019)

- A marketing campaign was created that evoked a scene from the drama that started the trend.


-Available in multiple sizes.
Harder materials are used than before.


- Comes with a wide crossbody strap.


"LOUIS VUITTON CROISSANT"


THEN
(early 2000s)

-Adjustable shoulder straps.

- The interior is finished with soft microfiber.


NOW
(Reprinted in 2023)

- The adjustable strap width has been increased.

- Comes with a newly resized micro bag.