A pioneering story: How the Chanel suit changed the future of women

A pioneer story : シャネルスーツが変えた女性の未来

"The time was waiting for me.
I wish I had been born earlier."

by Gabriel
Coco Chanel (Gabrielle Coco Chanel)

In recent years, influencers and K-POP idols
Taking direction from the younger generation
Chanel




It has been over 100 years since Coco Chanel designed the Chanel suit.

In this QOO spotlight era
The "Chanel suit" that continues to be loved beyond
We take a look at the behind-the-scenes story.

In place of men during World War I
Female members began working in a variety of workplaces.




At that time, women usually wore
Corsets that tighten the waist and multi-layered skirts
Inconvenient clothing.


Coco Chanel saw women working in formal attire
The materialwe proposed was "jersey material."

With a new style
A new wind has blown into women's fashion.

"Comfortable and elegant for women
You have the right to wear clothes."

by Gabriel
Coco Chanel (Gabrielle Coco Chanel)



after that,
Inspired by the excellence of the British gentleman,
Introducing a "collarlessjacket and slim knee-length skirt " made of tweed.





Tweed was originally a hard and heavy material, but we have made it lighter.
Ease of movement and elegance.

Coco Chanel's policy
Women's independence andfreedom
Men's suit style is adopted,
Evolving into a new form.



Coco Chanelwas a pioneerwho broke stereotypes of femininity .
Call it a game changer .


▲The Chanel suit remains iconic throughout the ages.


Throughout her life, Coco Chanel
"The image of a free and independent woman who is not bound by old values"
He proposed a way of life.


Her values ​​are expressed through various items.
Be sure to check out the article below.

A timeless icon, a classic
The story behind the bag


Live freely without being bound by time!
Behind the Scenes Story of Premiere Watches


Chanel 's costume jewelry was born because it couldn't be worn.



Wearing a suit is a taboo
It's not about wearing expensive clothes,
It's about embracing Coco Chanel's values.

The pioneers who pioneered the era
The charm of the Chanel suit, which has become a timeless classic,
Why not give it a try?