The Art of Vintage CHANEL Brooches: Iconic Motifs from the Archives

胸元を彩る小さなアート。ヴィンテージシャネルブローチの世界

Vintage CHANEL Brooches:
The Beauty Lies in the Motifs

CHANEL brooches are more than just logo accessories.

From camellias, stars, and hearts to designs that represent the collections of each era, many pieces preserve the motifs and inspirations once loved by Gabrielle Chanel.

The 1980s and 1990s, in particular, were a defining period when Karl Lagerfeld introduced a series of bold and glamorous accessories.

Oversized gold details, rhinestones, and glass elements.
Hearts, stars, ribbons, animals, and Gripoix glass.
Each motif that appeared throughout CHANEL’s collections carries its own unique expression and story.


Choosing by Character:
Iconic Vintage CHANEL Brooch Motifs


Playful Icons with a Sense of Charm

Among the many vintage CHANEL designs,
motifs with a strong visual identity capture
the brand’s signature sense of boldness and creativity.

Hearts and stars bring a sense of glamour as jewelry, while also becoming a distinctive accent that completes an outfit.

Among them, the pistol motif holds a particularly special place.

Introduced in the Fall/Winter 2001 collection (engraving: 01A),
the design features a pistol-shaped silhouette decorated
with rhinestones and imitation pearls,
making it one of the rare and iconic vintage CHANEL brooches sought after by collectors.


CC Mark|CHANEL’s Signature Symbol

The CC mark remains one of CHANEL’s most recognizable symbols.

From simple double-C designs to elaborate creations combined
with chains, pearls, and rhinestones, the variations are endless.

The changing proportions and decorative details across different eras are part of what makes vintage CHANEL so fascinating.

During the 1980s and 1990s,
oversized CC motifs and statement gold accessories
were especially prominent.

From the 2000s onward, smaller designs that are easier to wear every day also became increasingly popular.

Gripoix|A Vintage Symbol of Color and Craftsmanship

No discussion of CHANEL vintage jewelry is complete without Gripoix.

The colorful glass components created by the French glass atelier Maison Gripoix each have their own unique character.

Subtle air bubbles and variations i
n color intensity make every piece different.

These small imperfections are a reflection of the beauty and individuality of handcrafted artistry.


▶GRIPOIX:
The Masterpiece Glass Jewelry Filled with Coco Chanel’s Vision

A Timeless Mood Preserved in a Simple Circle

The round brooch features a circular silhouette adorned
with the iconic CC mark.

Although simple in design,
its impression changes depending on the era,
from gold finishes and plastic materials to
rhinestone embellishments.

CHANEL’s Vision:
Transforming Nature into Jewelry

Motifs inspired by nature, such as birds and deer,
are also part of the charm of vintage CHANEL.

Beyond the iconic logo, CHANEL transformed flowers, stars,
and animals into expressive jewelry designs
with a sense of freedom and imagination.

Because of their small scale, brooches are the perfect pieces to experiment with more unexpected and daring motifs.


Check List

Motif Era Design Points to Check
Heart・Star
Pistol
Mainly 1980s–1990s
Iconic motifs also appeared in the 2010s
Glamorous designs featuring rhinestones and gold details
Playful and distinctive motifs
Size of the motif
Level of decorative detail
Condition of rhinestones
CC Mark Larger designs were common in the 1980s–1990s
Smaller styles increased after the 2000s
The iconic double-C motif
Variations in chains, pearls, and other decorative elements add to the appeal
Size and proportion of CC
Metal tone
Condition of decorative parts
Gripoix Especially popular in the vintage market from the 1980s–1990s Colorful glass elements created by Maison Gripoix
Each piece has its own unique expression
Glass color
Bubbles and color variations
Condition of components
Round x CC Frequently seen from the 1980s to 2000s Circular silhouettes featuring the CC mark
The use of gold, plastic, and other materials creates different impressions
Material texture
Placement of CC mark
Engraving on the back
Animal Motif Various designs appeared mainly during the 1980s–1990s Playful designs inspired by nature, including birds and deer Fine craftsmanship
Use of colored stones
Overall balance when worn

Vintage CHANEL brooches are small archives
that preserve the individuality of each era.

Once you understand the story behind the motifs
and the period they come from,
even the same brooch can reveal a completely different charm.

Find your own vintage CHANEL piece
to wear close to your heart.


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If you're looking to buy vintage in Omotesando and Aoyama,

VINTAGE QOO TOKYO Omotesando Main Store

ACCESS
5-2-6 Jingumae, Shibuya-ku, Tokyo 
2-minute walk from Omotesando Station, Exit A1

TEL

03-6804-2201

Business Hours
11:30–20:00

Categories
HERMÈS/CHANEL/Vintage Apparel/Watch/Jewelry etc...